Salon Pricing: Determining the Right Value for RetentionDownload the Guide
Your pricing and customer retention are directly linked. Consumers often value price as much as quality when deciding on the right salon for them. When setting your price point, you should always consider how it helps you improve customer retention. This guide explores several factors to consider as you develop your pricing structure or review your existing one.
From “Salon Pricing: Determining the Right Value for Retention”:
Regardless of whether your goal is to attract new customers or to encourage existing ones to visit more often, it's important to find your pricing sweet spot. And while your salon likely serves a wide range of clients-from first-timers to loyal regulars-your pricing should always promote retention.”