Salon Pricing: Determining the Right Value for RetentionDownload the Guide
When it comes to your salon’s pricing structure, price carries as much weight as the perception it creates. Consumers value price as well as quality—and by setting your price point too low, you run the risk of damaging customers’ perception. By setting it too high, you risk losing customers to the next best priced competitor. This guide explores several factors to consider as you develop your pricing structure, or review your existing one.
From “Salon Pricing: Determining the Right Value for Retention”:
Price influences perception—and in the beauty industry, perception is reality.”